Zydex Paints Introduces India’s First Silicate Mineral Paint Technology

Every monsoon, Indian buildings face a familiar cycle of damp walls, seepage, peeling paint, algae growth and surface deterioration. The problem often begins even before the first heavy showers, as rising humidity and trapped moisture start weakening wall surfaces from within. As homeowners, developers and construction professionals seek long-lasting high-performance solutions Zydex Paints introduces silicate mineral paint technology, a breathable and durable system that protects walls from moisture related damage while enhancing long term building performance.

The growing relevance of such technologies also reflects a larger shift in the paints industry. India’s overall paints market, valued at approximately ₹93,000 crore (source IBEF), continues to be led largely by decorative coatings; however, demand is gradually moving towards performance-led solutions that offer durability, sustainability and lifecycle value. In European markets, silicate paints are estimated to hold around 2% market share, and if similar adoption develops in India, the category has the potential to become an estimated ₹2,000 crore segment. This creates a significant opportunity for mineral-based paint technologies, especially in a country where walls are frequently exposed to humidity, seepage and harsh weather conditions.

Unlike conventional paints that primarily form a surface film, Zydex’s silicate mineral paint chemically bond with the substrate. This creates a breathable surface that allows trapped vapour to escape, helping reduce dampness, peeling and surface damage commonly seen during high-moisture conditions. The technology is particularly relevant for Indian buildings, where wall protection is no longer limited to colour and finish, but increasingly linked to durability, indoor comfort and long-term maintenance.

Commenting on the company’s strategic direction, Dr Ajay Ranka, Chairman & MD, Zydex Group, said, “India’s construction ecosystem is moving towards materials that deliver durability, sustainability and long-term protection. At Zydex, our focus is to make silicate mineral paint technology more accessible and relevant for Indian buildings. With strong customer acceptance, we see significant opportunity to scale this category further. This technology-led approach has seen strong market acceptance, with Zydex Paints recording repeat purchases and growing interest among builders and architects.”

Adding a technology perspective, Moulik Ranka, Managing Director, Zydex Group, said, “Our focus on research and development is centered on solving real challenges in construction. Silicate mineral paint technology offers a fundamentally different mechanism by bonding with the substrate and enabling breathability, which is critical in preventing moisture-related damage. Our waterproofing innovations further support this approach by strengthening structures against water ingress and weather-related deterioration. Driven by these innovations, we anticipate a 50% YOY growth, setting the stage to double our turnover in the subsequent year.”

Zydex Paints is bringing this shift to the mainstream through its portfolio of interior and exterior silicate mineral paints designed for Indian climatic conditions. Its exterior range is engineered to withstand harsh sunlight, rainfall, humidity and weathering, while helping walls remain breathable and durable resulting in Fade Free, No Peel Off, Dirt Pickup Resistance. For interiors, the company offers no-odour, ultra-low VOC paint solutions that support healthier indoor spaces, high washability, fire resistance and long-lasting wall performance.

To complement its silicate mineral paint portfolio, Zydex also offers nanotechnology waterproofing solutions for terraces, balconies, bathrooms, swimming pools, roofs, exterior walls and other moisture-exposed surfaces. Together, its paint and waterproofing technologies help reduce dampness, peeling, algae formation and maintenance requirements, while enhancing long-term building protection during high-moisture conditions.

With its integrated silicate mineral paint and waterproofing portfolio, Zydex Paints aims to drive wider adoption of science-led wall protection solutions that go beyond surface aesthetics to deliver breathable, durable and sustainable performance for Indian buildings.