From Prestige to Experience: How Brand Associations Are Reshaping Luxury Housing

by Chintan Sheth, Chairman & Managing Director, Sheth Realty Luxury housing is structurally shifting in its business operations from selling…

Beyond Premiumisation: Can India’s Housing Market Balance Rising Property Values with Affordability?

India’s housing market is witnessing rising property values and premiumisation, raising questions about affordability, evolving buyer preferences and the need…