JSW One Homes, the tech-enabled home construction solutions arm of JSW One Platforms and part of US$ 23 billion JSW Group has launched its third studio in Tamil Nadu. The new Homes Studio has been established in Swarnapuri, Salem, expanding its footprint in the state following the success of its business in Coimbatore and Chennai.
Tamil Nadu’s residential real estate market is a mixed bag of apartments and independent houses. However, there has been a shift in the home- buying behavior with growing demand for independent homes, especially in tier 1 and tier 2 cities. This provides JSW One Homes an opportunity to capitalize on the consumer demand.
Commenting on its new Homes Studio in Salem, Gaurav Sachdeva, CEO of JSW One Platforms said, “Salem is an important market for JSW One Homes considering the strong demand it has for independent homes. The launch of our Homes Studio strengthens our retail presence in Tamil Nadu. It allows for a deeper market penetration and focuses on the aspirational need of our customers to build their dream home."
The newly launched 1200 square feet Homes studio in Salem serves its customers as a one-stop destination for all their home construction requirements to build their own house. The studio is divided in four parts "Educate, Evaluate, Curate, Recommend" to address every need of customers across various stages of decision making. The studio's unique Educate section showcases a deconstructed home through multiple installations that helps customers visualise their dream home. JSW One Homes offers complete transparency in the home construction process with live project tracking while ensuring quality construction materials and on-time delivery. This makes JSW One Home Studio an ideal place to turn the dream of a home into reality.
