With music by A R Rahman, the JSW Cement TVC urges viewers to start building on stronger tomorrow
JSW Cement, a young and dynamic brand, has been working with many home builders to make their dream of building a home come true. In addition to homes, JSW Cement has also been focussed on building a stronger and greener nation for tomorrow through partnering in major infrastructure projects. JSW Cement has a strong commitment towards innovation in sustainability and technology to offer environment-friendly construction and building solutions.
With their vision strengthened with innovative and ultra-modern technology, JSW Cement is India’s leading manufacturer of eco-friendly 'Green Cement'. By having a strategic roadmap towards achieving best-in-class energy efficiency in production, this is their testament to progressive thinking, a virtue that is highly valued upon.
This new TVC clearly emphasizes their core values and their belief in building a stronger and sustainable future. The narrative of the TVC is inspired by a common man and his desire to build his dream home. This also throws light on how JSW Cements does not only ensure the construction of strong homes but also plays a significant part in building strong communities and a greener planet. ‘Yaariyaan’ is a thought with thoroughly encapsulates the brands many partnerships with its people, nation and environment to build a stronger future.
“In this age of sensitive environmental conditions, we are trying to portray the importance of using green products by showcasing the concept of friendship 'Yaariyaan' between JSW Cement, the home builder, environment, and infrastructure of our country. This has been brilliantly captured by legendary Oscar winner A. R. Rahman in the music composed and executed to perfection by Plotters Ink in these challenging times of the pandemic”, said Gurminder Singh, Head-Branding, JSW Cement.
“The film is an interwoven story of the dreams of a home builder and that of our nation. Both look out for trusted and strong partnerships to accomplish their dreams. Through the positioning of ‘Yaariyaan’, we look forward to making our brand more welcome and the preferred partner for construction. The beauty of this film is that it effortlessly helps us strengthen the core proposition of ‘The Leaders’ Choice’ as we truly believe a great leader is someone who builds and cherishes bonds while appreciating the roles of many others who help in making dreams come true”, said Saachi Agrawal, Co-Founder, Plotters Ink.
With boosting India's economic growth through an organic route, by contributing to key national projects like highways, ports, metro lines, and so on to strengthen the infrastructure being their core priority, JSW Cement with their sustainable technology operations and ‘Green Cement’ have become a brand to look up to and be inspired. As rightly said, JSW Cement, not only makes dreams come true but also promises a lifetime of strength.
To View Click: https://www.youtube.com/watch?v=MDBY5A7cc-o
