Trimble Appoints Anand Sirohi as Regional Sales Director – AECO (Direct Sales) for India & SAARC

Trimble has announced the appointment of Anand Sirohi as Regional Sales Director – AECO (Direct Sales) for India and the SAARC region. In this role, Anand will lead Trimble’s direct sales strategy and drive business growth across the Architecture, Engineering, Construction and Operations (AECO) sector.

Anand brings with him three decades of experience in the AECO industry, with deep expertise in digital construction, large-scale infrastructure projects and enterprise engagement. Over the last nearly 10 years at Trimble, he has helped strengthen key account relationships and collaborated across multiple Trimble divisions to support the delivery of some of India’s most iconic infrastructure projects while also contributing to shaping policy mandates and driving the adoption of advanced construction technologies, creating a strong preference for Trimble solutions among government bodies.

Commenting on the appointment, Harsh Pareek, Vice President, Direct Sales, AECO for APAC said, “Anand’s deep understanding of the AECO ecosystem, combined with his experience of working closely with large customers, makes him well-suited to lead our direct sales efforts. As the industry increasingly moves towards digital and data-driven construction, Anand’s leadership will play a critical role in strengthening Trimble’s impact across India and the SAARC region.”

With a strong understanding of the AEC ecosystem and long-standing relationships across the C-suite, Anand is widely recognised for his industry knowledge and ability to translate technology into measurable business outcomes. Prior to joining Trimble in February 2016, he held diverse leadership roles at Autodesk, Bentley Systems, Kampsax (COWI), Tele Atlas (TomTom), and HOPE Technologies, gaining valuable global and cross-functional experience.

Responding to his appointment, Anand Sirohi said, “The construction industry is at a defining moment, with construction technologies reshaping how projects are planned and delivered. I look forward to working closely with our customers and teams to strengthen Trimble’s direct sales approach and support the industry’s transition”

Anand holds an M.Tech. from IIT Kanpur and has supported large customers in delivering complex infrastructure projects. Before his current appointment, he served as Director – Key Accounts and Large Projects at Trimble, where he led digital construction initiatives across India and the SAARC region.

With this appointment, Trimble reinforces its commitment to strengthening its AECO leadership and advancing data-driven, digitally enabled construction across the region.