Legrand India has inaugurated its eighth state-of-the-art experience centre Innoval in Chandigarh. Innoval will host its India group company products – Legrand, Numeric & Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai, India followed by its successful launches in Ahmedabad, Lucknow, Dehradun, Coimbatore, Kochi and its first voice controlled experiential center in Bangalore.
Innoval is Legrand’s global brand of product showcases. The name Innoval is a reflection of Legrand’s brand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands-on experience that can help them make an informed choice.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry wise for its innovation, value adds to solutions, and in helping these professionals adapt to a constantly changing business. The purpose of Innoval, the Legrand Group's training provider for the residential and commercial markets, is to support all these partners (investors, system integrator, architects, panel builder, end customer, etc) by helping them to acquire new skills in order to better understand the market. The market is fast growing and there are multiple needs and expectations of customers. With the new generation becoming decision makers the demand for products with innovation, technology has increased.
Tony Berland, CEO & Managing Director, Legrand India said, ‘The breadth of Legrand's offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer. etc.) To speak to these new aged customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach. We recently launched our first voice enabled experiential centre- Innoval in Bangalore. He further added, “Today with the launch in Chandigarh we plan to reach out to our customers and business partners in Chandigarh city. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade.”
Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. With the launch of eight different Innoval we have successfully taken a step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”
@EPC World Media