CASE Construction Equipment strengthens its distribution network in Bihar
CASE Construction, a brand of CNH Industrial, strengthened its distribution network in Bihar with the opening of a new dealership facility – ‘Patliputra Earthmover Pvt Ltd’ near Didarganj in Patna. Spread across 10,000 sq ft, this facility is the largest CASE India footprint in the state of Bihar. Patliputra Earthmover will serve customers across North Bihar with additional branches at Motihari, Darbhanga, Saharsa, Purnia, Muzaffarpur, Bhagalpur and Begusarai.
CASE currently has a strong and widespread network across India through 74 dealers with more than 250 touchpoints. With this launch, in addition to the existing dealer footprint in Gaya, Aurangabad and Bihar Sharif, customers will have the option to engage with the CASE brand across Bihar at 12 locations.
Commenting on the network expansion, Raunak Varma, Country Manager – India, CNH Industrial, said, “East India and specially Bihar is a strategically important area for us. Our products are highly regarded and have witnessed significant traction here. We are extremely pleased to partner with Patliputra Earthmover Pvt. Ltd. to intensify our retail network for our valued customers. With the opening of this new facility, we will be able to offer our best-in-class products and customer support to a larger audience and strengthen our presence in this region.”
Speaking at the inauguration event, Kaushal Kishore Sharma, Patliputra Earthmover Pvt. Ltd said, “We are delighted to have partnered with the CASE brand to open a new facility in Patna. CASE is a global leader in the construction equipment industry and we look forward to serving our customers more efficiently across North Bihar. This facility will house CASE Construction’s wide range of construction equipment. As a dealer partner, it is our mission to preserve the brand values and develop the business by ensuring the availability of CASE brand equipment and spare parts for our customers in this region.”
CASE Construction is present in India since 1989 and has consistently remained a market leader in the Vibratory Compactor segment, being the only brand to have sold over 12,000 units in India and is also a leading player across other segments with more than 28,000 Loader Backhoes and 400 Motor Graders sold in the country. The sustainability of the organization for over a quarter of a century in India is the result of CASE India’s market leading products, its ever increasing and loyal customer base and its transparent and ethical business conduct.