Substantiating its nationwide expansion plans, Birla Estates, a 100% owned subsidiary of Century Textiles and Industries (B K Birla group) forayed into the Delhi-NCR region with the launch of Birla Navya, a luxurious 47 acre township project located at Golf Course Extension, Sector 63A. The launch marks Birla Estates’ entry into the micro-market of Gurugram catapulting them into the top league of developers offering premium & quality living. The project is being developed under Avarna Projects LLP, a joint venture between Birla Estates and Anant Raj, a well-known real estate developer in NCR, as a low-rise development offering ‘Premium Floor Residences’ with a starting price of INR 1.36 crores*. With a booking value potential of over INR 2000 crores, Birla Navya will spearhead the company’s efforts to become one of the leading players in the market.
After witnessing an overwhelming response for their project launches in Bengaluru and Mumbai (Kalyan), Birla Estates is set to transform the Gurugram market by introducing an urban landscape with an ecosystem that is designed around the lives of the residents and suits the needs of the new normal. The project is thoughtfully designed with well-planned homes, which include utility rooms that can be transformed into home office zones, study room, exercise room or a multipurpose space, to, foyer areas for sanitisation purposes, striking the right balance between a functional and luxurious ecosystem. The gated community will be developed over three phases, wherein the company has already recorded INR 100 crore worth of bookings within a few months of launching Phase I, out of the estimated INR 600 crores. The company aims to secure bookings value worth INR 2000 crore with the completion of the last phase of Birla Navya.
With agility and resilience as core values of the business, Birla Estates shifted to the digital mode early on and embraced the new ways of connecting with prospective homebuyers, which was a key strategy while launching Birla Navya as well. By facilitating the same signature Birla experience through VR and 3D walkthroughs, driving effective communication through an AI powered chatbot LIDEA launched on Whatsapp (a first for the real estate industry) and leveraging analytical tools to customize and communicate the project offering, Birla Estates became one of the earlier adaptors of digitisation in the real estate sector.
Commenting on the launch, K T Jithendran, CEO, Birla Estates, said, “After witnessing an overwhelming response from our earlier residential projects in key cities like Mumbai and Bengaluru, we are now looking forward to building a wholesome community in Gurugram. The launch will play a critical role in the overall growth of the company given the increased talent pool settling in the region and demanding a good lifestyle that has fast tracked the growth trajectory of the micro market. The pandemic has also played a unique role in infusing a strong sentiment regarding the value of owning a house within today’s new age homebuyer who is constantly looking for quality, secure and de-cluttered living. Our upcoming township in Gurgaon perfectly meets these parameters and will bridge the gap between how residents live and how they would aspire to live, by fulfilling the needs of the new world demanding social distancing and access to key amenities/facilities at everyone’s doorstep.”
The first phase of the 47-acre township is spread across 3 pockets and offers 300 units of 2, 3, and 4 BHK premium floor residences. The gated community will be equipped with unique community spaces, along with attached back lawns, such as Interactive floor games, Fitness centre, Meditation & Yoga pavilion, Kids Play Area to Jogging track, Bamboo Sculpture Garden, Foot Reflexology, Herb & Spice plantations, Pet Park, Outdoor fitness, Amphitheatre etc. Being one of the first green-rated townships in Gurugram (IGBC Gold pre certified), Birla Navya has also adopted multiple sustainability measures for a better living which would be LifeDesigned like - air purification at selected outdoor areas and across kids activity zones, reusing the water collected through rain water harvesting, RO & AC water conservation for common area maintenance, energy efficient glass and terrace insulation to reduce heat and help residents incur savings on electricity bill, to name a few. With security as the key concern amongst residents in Gurugram, the company has on boarded an expert security consulting firm from Israel to design the state- of- the- art multi-tier security system which would include- RFID controlled entry point, CCTV’s around the boundaries, digital locks on apartment doors, access controlled lobby with emphasis on the RTVA model i.e. Risk, Threat & Vulnerability Assessment.