With too much coal in stock, CIL gets friendlier than ever

Having produced more coal than it can sell, Coal India has now decided to become a consumer friendly company. In fact, its entire force of distribution managers is now doing the job of regional sales managers – selling coal

"At a time when coal was scarce these officers used to do the job of distribution managers and would basically be managing the supplies depending on the requirement of the consumers," said a senior marketing official.

Rarely did they need to visit customers' offices as it was on the consumers' to make sure they get coal. The situation has now reversed.

"These officers are now regional sales managers who are visiting every consumer – large or small to find out their requirement of coal. They are primarily trying to find out the quality and the quantity of coal that each of them requires and iron out issues of supplies and logistics. The idea is to cater to the quality and quantity requirement of all.

Coal India has also created a single window grievance cell that would take care of all issues of consumers in a time bound manner.

Source: Business standard