by Arshdeep Singh Mundi, Executive Director, Jujhar Group
The Indian real estate market has been going through multiple transformations and modifications post-pandemic. The brands are now looking for expansion in a dynamic manner, to cover all aspects of the demands of the consumer. The scenario turned around due to multiple changes like changes in the market like construction costs and certain materials which are required in the construction, the fluctuations in the market led to the rise in the need for new supplies and products as per the demand of the market. It got really difficult for the developers to meet the demands as the construction sector was kind of revamped with the time.
Rise of brands post-pandemic
The brands are now looking to bombard the market with full force in terms of new solutions for the buyers which are innovative and appealing to the consumer. The demands are going at a limitless pace, as the money flow is back into the market. The disrupted supply chains are now restored in the market, and people are looking to find a balance in the market. The developers are looking to woo the customers by giving them multiple offers which help in helping the customer choose the kind of property they want to purchase or take on a rent basis. Certain parameters are making the trend in the market which fulfills all the versions of the same. The stiff competition in the market post-pandemic has led brands to work on presenting their business models differently, which would help the brand in pulling customers to reach out to the newly constructed townships and soon-to-be-started projects.
Modern developers and techniques
The modern developers and the modern constructions are catering to the needs of the modern consumer in one way or the other, by filling the townships with fabulous amenities like the gymnasiums, indoor auditoriums, and parks with lush green outfields and many more things. The customers' perspectives to look at such projects by developers vary from different preferences as they look at it with the kind of lifestyle they are following and the needs which are fulfilled with the time. Some consumers look at various aspects like safety, locations, facilities, space, etc. The demands vary from customer to customer and have different ways to complete certain demands as per the construction and upcoming projects. The whole market more or less has become chaos while marking themselves as a brand or as a brand that is rising as an upcoming project, so they have to stay updated with new updates in terms of technology, brand building exercises, new verticals, and much more such exercises would help in reaching out to more and more options for the customers and in the construction sector.
Real estate brand as a one-stop solution
The customers look up to the brand to provide themselves with solutions of modern amenities which are equipped with the new facilities and other construction facilities as per the modern and market standards. The one-stop solution implies that the brand can provide most of the modern-day facilities at the doorstep to make the value of the money worth it for the customer. The lifestyle of the modern-day consumer is such that they are tied up in the hectic schedules of their lives and have less time to reach out to the other work in the most modern way possible. The mundane routine of their lives has massively impacted their lifestyle so as of now they are looking for facilities that are just a touch away and the work is done rapidly. This has helped the modern lifestyle to at least put things back on track and also help in saving time for the people to get the work done. These little aspects are presented in a polished way to the customers and it helps in choosing the right property at the right time and it helps in getting to the property which is required for the same.
Modern consumers are looking for the facilities such as parking, Wi-Fi, spacious flats having proper ventilation, and other construction preferences. The brands are looking to provide them with one-stop solutions by opening up different shopping complexes, salon services, and other facilities which are basic needs in these modern lives. If such solutions are provided by the developers there are massive amounts of chances that such construction will be helpful in the same. The customers are looking up for such types of constructions and all the huge real estate giants are pulling up their socks to maintain the repo at a consistent pace to achieve the goal.
In these modern times, the customers are having high expectations and the brands are looking to fulfill those in every manner possible. So, the brands are looking to catch up with the time lost due to the pandemic, and now they are looking to promote the newly built townships. So, the townships which are built as of now are fully equipped to meet the demands of the people in the same. So, things have been moving in a positive direction which could help which could help in carving a niche for the brand as well as helping customers in new ways in the post-pandemic.
Summing up
The brands are considering artists for carving the blueprint for the new constructions as per the standard of the industry which could help in the building strong structures as well as it would help in attracting new customers for the brand, it would be helpful in the coming years in building the brand as well as creating a mark for the brand so, that more and more consumers can find the perfect solution for the customers.
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