There is a rising focus on sustainability, with eco-friendly materials like recyclable PVC and lead-free pipes becoming popular
How is the market for pipes and fittings shaping up in India?
The pipes and fittings market in India has undergone notable transformation in recent years, driven by technological advancements and evolving consumer demands. Consumer preferences have shifted significantly, with a growing emphasis not only on interior aesthetics of the homes but also the core construction features of the building structure such as pipes and fittings. These components play a vital role in enhancing the overall design and functionality of homes.
India’s plastic pipes industry, valued at approximately Rs 540 billion, is expected to see a compound annual growth rate (CAGR) of around 10-12% from FY23 to FY26. The PVC pipe segment is poised for significant growth, bolstered by government initiatives and increased demand for affordable housing. This upward trend is expected to continue, as the plastic pipes and fittings industry projects double-digit volume growth into FY25, largely due to demand for durable and cost-effective pipes & fittings solutions in the expanding construction and infrastructure sectors. Further driving the market, government programs focused on improving sanitation standards and ensuring access to safe drinking water—such as the Swachh Bharat Mission (Gramin), Jal Jeevan Mission, and AMRUT 2.0—are expected to sustain growth in the pipes and fittings industry. Additionally, efforts to expand piped natural gas (PNG) connectivity directly to households are providing another substantial boost to the market for plastic pipes and fittings in India.
How has your company performed in the last three years?
Over the last three years, HIL has demonstrated solid performance at a consolidated level. For FY24, HIL reported revenue of Rs 3,375 crore, with an EBITDA of Rs 154 crore. Within this consolidated performance, HIL India delivered steady growth in FY24, marked by robust volume increases across most product segments. HIL India reported standalone revenue of Rs 2,231 crore for the year, reflecting a 13% increase over the last two years. The revenue of Pipes & Fittings brand – Birla HIL Pipes has grown by an impressive 180% over the last 4 years, reflecting significant business expansion and market performance over the period. We are amongst the fastest growing Pipes & Fittings companies in India.
Over the last three years, HIL has demonstrated solid performance at a consolidated level. For FY24, HIL reported revenue of Rs 3,375 crore, with an EBITDA of Rs 154 crore. Within this consolidated performance, HIL India delivered steady growth in FY24, marked by robust volume increases across most product segments. HIL India reported standalone revenue of Rs 2,231 crore for the year, reflecting a 13% increase over the last two years. The revenue of Pipes & Fittings brand – Birla HIL Pipes has grown by an impressive 180% over the last 4 years, reflecting significant business expansion and market performance over the period. We are amongst the fastest growing Pipes & Fittings companies in India.
Which are the products you have launched in the market in the last two years? Compared to your previous products, what are the advanced features of these products?
In recent years, HIL has introduced a range of innovative products, positioning the organization for rapid, value-driven growth. One such innovation is Birla HIL’s patented TrueFiT™ leak-In recent years, HIL has introduced a range of innovative products, positioning the organization for rapid, value-driven growth. One such innovation is Birla HIL’s patented TrueFiT™ leak-proof technology, engineered to meet the needs of today’s discerning customers. This technology ensures perfect alignment and a secure seal between pipes and fittings, offering lasting reliability. In line with the company’s commitment to product expansion, below given products have been launched under Birla HIL Pipes:
Foamcore Pipes:These pipes are ideal for underground drainage systems. They offer a strong, lightweight solution with high strength and load-bearing capacity, meeting the demands of heavy-duty applications
Silent Pipes & Fittings:These pipes are developed for soil, waste, and rainwater applications in high-rise constructions and premium projects like hospitals, luxury hotels, and upscale apartments, these pipes reduce noise to under 13.8 dB as per DIN EN 14366-1 standards, and below 10 dB as per VDI standards at a consistent flow rate of 2 litres per second
Furthermore, HIL also acquired Topline, a popular brand of pipes and fittings in Eastern India along.The acquisition has opened new product segments and markets for us. This acquisition has enabled our entry into large segments such as high-density polyethylene (HDPE), medium density polyethylene (MDPE) and Water tanks. With access to patented technologies in Electrofusion fittings and Water tanks we are positioned amongst the top tier players.
Being an unorganized sector there exists fierce competition in the pipes and fittings sector. What are your strategies to increase your market share?
To strengthen our position in the highly competitive pipes and fittings sector, we have developed a strategic approach focused on increasing market share and delivering enhanced value to our customers. Our key strategies include:
World-Class Manufacturing Infrastructure with Pan-India Presence: Birla HIL Pipes upholds the highest standards in PVC pipe manufacturing through rigorous quality control, advanced technology, and compliance with industry regulations. Our state-of-the-art facilities in Faridabad (Haryana), Golan (Gujarat), Thimmapur (Telangana) and Patna (Bihar), coupled with in-house compounding, ensure consistent product quality and a strong Pan-India presence. Our research and development facility, which is DSIR (Department of Scientific and Industrial Research) approved, plays a crucial role in driving our technological advancements. Continuous investment in R&D allows us to adopt the latest technological innovations and maintain rigorous quality control standards. This commitment ensures that our products not only meet but exceed industry expectations.
Channel expansion: We are actively working to expand our distribution network, ensuring that our products are accessible to a broader customer base across diverse geographies. By strengthening relationships with distributors, retailers, and channel partners, we aim to enhance our reach and improve product availability, ultimately driving greater brand visibility and customer loyalty.
Investment in product range expansion: We are committed to continuously broadening our product portfolio to meet evolving customer needs. Our focus on product breadth and differentiation allows us to introduce innovative solutions that stand out in the market, such as leak-proof and low-noise pipes. By investing in advanced technologies and expanding our product range, we cater to both residential and commercial sectors, offering products that align with quality and durability standards.
Investment in brand: Over the past year, we have made significant strides in enhancing brand visibility, leveraging digital transformation to connect with our audiences, and fostering innovative marketing strategies. We are committed to creating long-term value as we aspire to become one of the most admired Home and Building brands globally.
How are you safeguarding your products against counterfeiting?
To safeguard our products against counterfeiting, we implement several key strategies. First, we use unique, tamper-evident packaging with distinct branding elements, making it easy for customers to identify authentic products. Additionally, our products feature QR codes or unique identification numbers that allow for instant verification. We also collaborate closely with our dealer network and conduct regular market audits to identify and address any counterfeit products swiftly. These efforts ensure our customers receive only genuine, high-quality products that meet our standards.
Being a market leader, can you please share the current trends and technologies in pipes and fittings and how are you integrating these technologies in your products?
The Indian pipes and fittings market is evolving rapidly, driven by infrastructure expansion, advanced consumer demands, and innovative technologies. There is a rising focus on sustainability, with eco-friendly materials like like heavy-material free pipes becoming popular. Smart plumbing systems, equipped with sensors to monitor water flow and detect leaks, are now being adopted, promoting both efficiency and water conservation. Anti-leak and anti-corrosion technologies are also making an impact, with solutions like Birla HIL’s TrueFiT™ ensuring durability and reliability. CPVC and uPVC pipes are gaining traction due to their versatility and resistance to corrosion, while soundproof pipes, such as Birla HIL Silent Pipes, address noise pollution in multi-story buildings. Safety-conscious consumers are increasingly opting for fire-resistant pipes, especially in high-rise and industrial applications, while modular, pre-engineered piping systems offer faster, scalable installation solutions. Additionally, the market is seeing the rise of PVC-O pipes, known for their strength and flexibility, ideal for water distribution and high-pressure applications. Modern consumers are also looking for aesthetically pleasing and customizable designs, emphasizing seamless integration with architectural styles, highlighting a shift towards performance-driven, sustainable, and visually appealing products in the Indian pipes and fittings industry.
With growing emphasis on environmental sustainability, how do you position your products within this evolving landscape?
We have implemented several initiatives to mitigate the environmental footprint of our PVC pipe production. We have established comprehensive recycling programs within our manufacturing processes, incorporating recycled PVC materials to reduce waste and conserve resources. Our commitment to sustainability is further reflected in our use of eco-friendly additives, which enhance the performance and environmental compatibility of our products. By prioritizing sustainable sourcing and adhering to stringent environmental regulations and standards, we ensure that our materials and products meet the highest environmental criteria. Additionally, our R&D team focuses on developing innovative, eco-friendly products, and our robust waste management systems minimize waste generation. Our commitment to sustainability is evident in the certifications and standards our products adhere to. Our Birla HIL CPVC pipes and fittings are GreenPro Ecolabel certified. Furthermore, our Birla HIL CPVC, uPVC, and SWR pipes and fittings are certified by GRIHA, highlighting our dedication to sustainable practices across our product range.
What are the challenges faced by pipes and fittings manufacturers in India?
The pipes and fittings industry in India faces several key challenges, including fluctuating raw material costs and intense competition, which pressures manufacturers to keep prices low, impacting profit margins. Environmental regulations demand eco-friendly practices, requiring costly investments in sustainable technologies. Rising consumer expectations for high-quality, durable products increase the need for advanced quality control, while logistical hurdles across India’s diverse terrains add to transportation costs and delays. Additionally, slow adoption of new technologies and reliance on imported materials further complicate operations, creating a complex landscape that requires strategic planning for sustainable growth.
What are the steps you are taking to overcome shortage of skilled manpower in the pipes and fitting sector?
To address the skilled manpower shortage in the pipes and fittings sector, we’re implementing a comprehensive hiring and development strategy. We are actively recruiting CIPET-qualified professionals and crafting structured hiring plans around this talent pool to ensure we have the necessary expertise. Additionally, we’re enhancing our workforce by converting Apprentice Trainees into full-time employees and developing a Graduate Engineer Trainee (GET) and Diploma Engineer Trainee (DET) program to bring in high-potential talent. Our team leverages an extensive database to track and recruit skilled individuals swiftly, with a primary focus on candidates already familiar with the pipes industry, easing their transition into HIL’s ecosystem. Retention is a key focus as well, with initiatives like ongoing support, problem-solving, and regular awards and recognition programs to boost employee morale and foster a strong team culture.
Please take us through your dealers’ network and after sales services?
We have an extensive network of over 600 distributors and over 12,000 dealers, and retailers across India, ensuring our products are accessible nationwide, even in rural and remote areas. To support customers post-purchase, our dedicated Sales and Quality teams provide comprehensive after-sales service, including regular site visits to assist with installation, troubleshooting, and addressing any queries. Additionally, we conduct continuous engagement sessions for our channel partners and influencers equipping them with the latest product knowledge and technical skills. This proactive engagement empowers our dealers to deliver high-quality support and ensures optimal product performance for our customers.
