Tell us about Honda Power’s key business segments and product portfolio in India?
Honda India Power Products (HIPP), India's No 1 Power Products company is a subsidiary of Honda Motor Co. Japan. Engaged in the business of manufacturing and distribution of diverse range of power products catering to various segments for the last 35 years, HIPP has been powering the dreams of millions of users across India and become the preferred choice of the customers worldwide. Its diverse product portfolio includes: GeneralPurpose Engines (1 ~ 22 hp) power construction equipment like concrete mixer, vibrator, cutter, surface leveller, soil compactor and stone breaker. The various other areas our general-purpose engines find use in are spraying & harvesting in agriculture, long tail boats, high pressure washers, rail cutting, milking machines, etc. Portable Generators (0.75 ~ 5.5 kVA) find usage in domestic household for providing backup and commercial space, ranging from providing backup to small businesses, retail shops, clinics, media vans, construction activities, disaster & relief operations. Portable Water pumps (1.5” ~ 3” diameter outlet) serve for irrigation in Agriculture/Horticulture & De-watering purposes. Power Tiller (2& 5 hp) for de-weeding and land preparation in Agriculture & Horticulture. Brush Cutter (1 ~ 2hp) for de-weeding, fodder cutting, and crop harvesting in farm and landscape areas. Lawn Mower for mowing of grass in landscape areas.
What is your USP in the construction equipment space?
Honda 4-stroke engines are being globally used to power construction machines, hence offering clean, durable and portable power for various construction equipment like concrete vibrator, cutter, mixer, soil compactor, power trowel, road rammers. Along with being robust sources of power to construction equipment, Honda engines are compact, lightweight, durable, fuel-efficient and environment-friendly, hence aligning with the heavy-duty and continuous work requirements of the construction industry.
How are you utilizing technology in the creation of your products? Update us on your R&D efforts?
HIPP is highly committed to provide latest technology in all its product offerings and is ably supported by HRID (Honda Research & Industrial development) in identifying user requirements and potential applications by regular market research, ascertaining evolving consumer requirements and collaboration with its overseas R&D centres. Our advanced OHV technology-based GX engine series powering various construction equipment like concrete needle vibrator, cutter, mixer is a result of dedicated R&D efforts over the years.
Counterfeit products can really mar a company’s image. What steps do you take as a brand to sensitize the public of this aspect and tips to differentiate original from fake?
We at HIPP are committed to provide original Honda products to our valued customers across India. To further increase awareness and educate potential customers identify original Honda products, we have taken proactive steps like patching every Honda product with a secure Hologram to help customers verify its genuineness. Honda’s IP cell regularly monitors for logo and copyright violations and takes suitable actions to curb sales of such counterfeit products in the Indian market. Furthermore, HIPP is making efforts in creating customer awareness through the “Know your Honda” campaign on both online and offline platforms. We have a Customer care facility (Toll Free no 1800-11-2323) to answer customer queries regarding genuine Honda products and authorised sales and service channel partners and the same is also easily accessible on HIPP’s Website (www.hondaindiapower.com).
What are your growth plans for the organization? Is there a product launch or manufacturing plant in the offing?
HIPP has been part of the India Growth story for the last 35 years and is bullish for the future as well. Slew of product launches in the last 5 years has laid a solid foundation for further increasing our footprint in Agriculture and Construction markets. The production capacity is being gradually augmented to cater for the increasing demand.
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