Big 5 Dubai is the biggest event in Asia related to building and construction. Top architects and decorators from the world over come to this event to evaluate business and partnership opportunities with global construction giants. Samir Gandhi, Director, Gandhi Automations, talks about his experience at Big 5, Dubai and future plans of the company.
How was your experience at Big 5, Dubai?
We have been participating in Big 5 since last three years now. Big 5 Dubai is the biggest event in Asia building and construction and participation in such event are very important for growth of the company. This year the show had 2000 exhibitors from more than 150 countries, the kind of product range and innovation you see in this event is awesome.
What are your learning’s from Big 5, Dubai?
Technology keep’s on evolving and every time I visit Big 5, I get to see lot of innovative products in exhibitors stall and this also encourages us to innovate products. This place reminds us how important it is to keep on ameliorating on your products. This place reminds me how important it is to keep investing on research and development and always be on toes.
Elaborate about your presence at Big 5 this year? Any products displayed? How was over all response from Big 5, Dubai?
We have increased our stall size from 18 Sq.min 2013 to 80Sq.m2015 and mind you this time we had booked prime location. This year we had displayed products like High Speed Door, Dock Leveler, Dock Shelter, Sectional Overhead Door, Isotherm Rolling Shutter and Motorised Gate. We are very aggressive on international market. We have set target of 50% revenue from international market by 2018. We participate in 24 domestic exhibitions and we already have 70% market share in India.
How is Gandhi Automations Pvt Ltd different from international counterparts?
We are manufacturer of High Speed Doors, Rolling Shutters, Dock Levelers and Dock Shelter our quality is as per international standards. The biggest advantage we have over international competitors is cost. We are very good in quality and at the same time low in cost.
What are strategies adopted to achieve export target?
We are looking for distributors outside India. Many have seen our products live and shown interest in partnering with us via joint venture & distributor in the region we will meet these people and take decision case basis. Our marketing team had started international promotions 6 months ago in form of, online promotions – international B2B portals and few international magazines. We are being region specific while promoting in international magazines. We are also planning participation in events/exhibitions in Kenya, Nairobi, Southeast Asia, Australia Bangladesh, Saudi Arabia, Srilanka, etc.
You said you want to achieve 50% revenue from international market in next 3 year?Have you made any changes in the organizational structure?
We are very confident about quality of products we are offering in international market. In terms of human resource, we have employed skilled and experienced sales team for export. Our experienced export team is working on adding new international clients.
In a span of 20 years you have reached international level. To whom will you credit this achievement?
The synergy between the different processes allows us to offer our customers high quality products. All thanks to our highly trained and experienced engineers &technicians and the use of special materials, we are able to satisfy any customer requirement. Credit also goes to our well trained customer care team. We look forward to providing most reliable solutions for any environment.
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