Ramco Cements’ Hard Worker Wins Eight Awards at ‘Love of Advertising Awards 2026’

Hard Worker, the construction chemicals brand from The Ramco Cements, has won eight awards at the ‘Love of Advertising Awards 2026’, organised by the Advertising Club of Trivandrum. The awards were announced at a ceremony held at The Leela Raviz, Kovalam, on October 24, 2026.

The eight awards span multiple creative disciplines, including TV advertising, digital advertising, packaging design and brand identity design, recognising Hard Worker’s integrated approach to brand building and its efforts to establish a distinctive identity in the construction chemicals category.

The brand’s campaigns for products such as Ramco Hard Worker Eco Plaster and Tile Fix have brought technical product benefits to life through creative storytelling. Eco Plaster highlights the importance of water conservation through its self-curing proposition, while Tile Fix communicates the benefits of specialised tile-fixing solutions through relatable and engaging narratives. Complementing its advertising, Hard Worker’s packaging and brand identity have also been developed to create a recognisable and consistent presence across customer touchpoints.

Commenting on the achievement, A. V. Dharmakrishnan, CEO, Ramco Cements, said, “Winning eight awards at the Love of Advertising Awards is a proud moment for Ramco Cements and the Hard Worker team. We believe that building a strong brand requires not only quality products but also the ability to communicate their value in a compelling and differentiated manner. Hard Worker’s journey reflects our commitment to combining product performance with innovative marketing to create meaningful connections with our customers and strengthen our presence in the construction chemicals market.”

Balaji K. Moorthy, Executive Director – Marketing, Ramco Cements, said, “Hard Worker was conceived to bring a fresh perspective to the construction chemicals category, where product communication has traditionally been functional and technical. Our endeavour has been to break through the clutter with distinctive ideas, humour and storytelling, while keeping the product proposition at the heart of every campaign. The recognition across TV and digital advertising, packaging design and brand identity design demonstrates our integrated approach to building the brand. These eight awards are an encouraging recognition of the creative thinking and collaborative effort behind Hard Worker’s marketing initiatives.”

The recognition at the Love of Advertising Awards adds to Hard Worker’s growing list of creative accolades and reinforces the brand’s commitment to innovative communication, stronger product awareness and meaningful engagement with construction professionals.

Through continued product innovation and distinctive marketing initiatives, Hard Worker aims to strengthen its position in the construction chemicals market and champion better construction practices.