Ramco Cements’ Hard Worker Campaign Wins Six Prestigious Awards at MADDYS 2026

The Hard Worker brand from Ramco Cements emerged as one of the biggest winners at the 44th MADDYS Awards 2026, bagging six prestigious awards at a glittering awards ceremony held on 25th July 2026 at Feathers – A Radha Hotel, Chennai. The awards, presented by the Advertising Club Madras, celebrate excellence in advertising and marketing communications across South India.

The Hard Worker campaign won accolades across multiple categories, reaffirming its position as one of the country’s most creatively acclaimed campaigns.

The honours include:

• Client of the Year – The Ramco Cements
• Gold – TV Campaign
• Gold – Integrated Campaign
• Silver – Digital Campaign
• Art Director of the Year
• Copywriter of the Year

The six awards recognize the campaign’s distinctive storytelling, innovative creative execution and its ability to build a strong emotional connect with masons, contractors and the construction fraternity.

Commenting on the achievement, A V Dharmakrishnan, CEO, The Ramco Cements, said, “Winning six awards at MADDYS is a matter of immense pride for all of us at Ramco Cements. Hard Worker was built with the belief that a strong product deserves a strong brand, and these awards validate our commitment to creating communication that is both meaningful and impactful. We thank our creative partners and our internal teams for their passion, dedication and relentless pursuit of excellence.”

Balaji K Moorthy, Executive Director – Marketing, The Ramco Cements, said: “Hard Worker has consistently challenged category conventions through fresh thinking and powerful storytelling. These recognitions belong to every member of the team and to our creative partners who dared to think differently. The success at MADDYS motivates us to continue raising the benchmark for construction chemicals marketing in India.”

Over the past year, Hard Worker has won appreciation from customers, dealers and the advertising fraternity alike for its bold, insight-driven campaigns that have redefined communication in the construction chemicals category. The latest triumph at MADDYS further strengthens the brand’s growing reputation as one of India’s most awarded and admired marketing campaigns. The Ramco Cements credited this achievement to the collective efforts of its Brand Management team, creative agencies, production partners, media partners and everyone who contributed to bringing the Hard Worker brand to life. As the Hard Worker brand enters its second year, these six MADDYS awards mark yet another milestone in its journey of creating hardworking products backed by equally hardworking ideas.