How is your platform contributing to the digital transformation of India’s real estate ecosystem?
We are committed to building a robust, tech-enabled real estate ecosystem that serves both customers and our developer and broker partners. As a full-stack platform, we offer a wide range of technology-driven solutions – from CRM tools and intelligent chatbots to WhatsApp integrations and site visits. These solutions are designed to streamline operations, enhance productivity, and enable more meaningful engagement with homebuyers. Our goal is to drive efficiency at every step of the journey, creating value for all stakeholders.
What role do you see real estate marketplaces playing beyond property discovery in the PropTech value chain?
Property discovery was the first step in digitising the real estate ecosystem by effectively bringing demand and supply onto a single platform. Since then, we have built multiple layers of tech-enabled products and services that support every stage of the property buying journey. Beyond discovery, we offer data-driven tools like property price estimators, EMI calculators, and immersive experiences through videos and 3D walkthroughs – enriching customer engagement and decision-making. Our in-house research team publishes regular, insight-led reports that offer actionable guidance to both consumers and industry stakeholders. Moving further down the funnel, we enable faster, more informed decisions through products like Site Visits. In addition, we’ve expanded into allied services such as home loans and interiors, offering a full-stack experience.
What cutting-edge technologies (such as AI, AR/VR, ML, or chatbots) have you integrated to improve the buyer experience?
We offer a comprehensive suite of tech-driven solutions designed to deliver an immersive and seamless experience for property investors. From 3D project walkthroughs, AR/VR video units, and experiential room setups to interactive inventory selectors and 3D models, our tools are built to elevate every step of the buyer journey. We also leverage AI to provide real-time, data-backed insights such as property price estimations. PropWorth, our property recommendation engine, and our bank recommendation engine—empower customers with personalised, accurate information for smarter decision-making.
How have innovations impacted your platform’s traction?
In 2024, we introduced its Site Visit product – an innovative, end-to-end solution which offers curated project recommendations based on a buyer’s specific preferences such as budget, location, and configuration. It then facilitates seamless property visits through robust logistical support. In its first phase alone, the product enabled over 16,000 site visits across 350+ projects nationwide and resulted in 1,000+ confirmed bookings within a year. In parallel, we launched ‘MagicHomes’, a centralized directory of under-construction projects. By aggregating verified data from authorities such as RERA, MagicHomes empowers customers to assess project authenticity, track construction timelines, evaluate developer history, analyze price trends, and review inventory availability. The platform also features over 4,000 editorial reviews from 280+ influencers and exclusive insights via MBTV—India’s first dedicated real estate YouTube channel. While these are two specific examples, there are many more such initiatives which we have done on the platform which has helped us become No 1 property site in India.
How does your platform support developers and brokers in marketing and managing their property portfolios digitally?
We offer a robust ecosystem of tech-enabled and insight-driven solutions that empower developers and brokers to achieve real business outcomes – from visibility to conversions. Our Listing & Visibility Solutions enable partners to list their projects and connect directly with high-intent property seekers. Through targeted reach and lead generation tools, we’ve facilitated property sales worth thousands of crores over the years and the CRM, SaaS & PaaS offerings, led by our proprietary CRM platform READPRO, provide real-time sales tracking, integrated lead management, and performance analytics – helping brokers and developers streamline their sales processes and enhance productivity.
We also provide Visualization Solutions such as immersive 3D walkthroughs, inventory selectors, and AR/VR video experiences to elevate the property discovery journey and help consumers make more informed decisions. Through Content Solutions, including MBTV – the world’s largest real estate video channel – we offer expert interviews, project and locality reviews, and dedicated Brand Stores to help projects gain high visibility and customer trust. Our Research Solutions, delivered by MB Research, include feasibility reports, market assessments, and consumer sentiment indexes – enabling strategic decision-making for our partners. Additionally, Launch Maximizer is our latest innovation: a 360° launch solution that blends Magicbricks’ digital reach with TV, radio, immersive content, bespoke research, and high-impact creatives to deliver launch excellence and build strong sales pipelines. Together, these solutions position Magicbricks as a full-stack, future-ready platform for real estate success.
What are the current search patterns or market trends you are observing across Tier I, II cities?
We are observing that most tier 2 cities are offering lower entry points and higher appreciation potential making it lucrative for investors to explore these cities. Residential searches for Lucknow on Magicbricks platform increased a whopping 20.2% QoQ, while Kanpur (15.52% QoQ) and Jaipur (13.36% QoQ) followed closely. Similarly, Goa demonstrated an extraordinary 64.2% annual capital appreciation, reaching INR 12,947 psf, while Indore recorded a 20.95% rise. Among the metros, we are observing signs of moderation in residential demand, amidst increasing property prices. For example, in Delhi, prices have appreciated 15% in one year, and resultantly, demand has reduced 11.9% in the last 3 months. Similar trends were seen in Greater Noida (-10.1% QoQ), Gurugram (-6.1% QoQ), Kolkata (-4.6% QoQ), and Noida (-12.5% QoQ) where demand has moderated.
How do you leverage your data to advise or inform developers, investors, and homebuyers?
We build trust through a multi-pronged approach that combines robust data, expert insights, and engaging content. Our platform and app provide reliable, exhaustive information to empower informed decisions. MB Research further supports this with in-depth, actionable reports. We also seed credible, insight-led stories in the media through our PR practice. And with MBTV, we offer informative and engaging programming that simplifies real estate for buyers, making the entire journey more transparent and trustworthy.
What were some major roadblocks in digitising property processes — especially in markets that still rely heavily on physical site visits?
Digitization is now an irreversible trend. Ecosystem partners, including developers and brokers, are rapidly adopting technology and digital interfaces to scale their operations and enhance efficiency. We are seeing growth in the use of digital platforms, AI-powered tools, immersive visualization, and impactful content solutions. With Gen Z entering the property market and demanding digital-first—often digital-only—experiences, we are equipped to meet these evolving expectations with agility and innovation.
How have user behaviours and expectations changed post-pandemic?
One of the most visible shifts post-pandemic has been the sharp rise in homeownership sentiment. Our data shows that both young professionals (aged 18–24) and senior citizens (75+) are actively exploring real estate as a long-term investment, with many willing to allocate 5–6 times their annual income towards purchasing a home. Further, over the past three years, demand for larger homes has surged—3BHK and above now account for 50% of total demand across 13 metros, followed by 2BHKs at 35%.
What’s your vision for the evolution of real estate platforms in the next 3–5 years?
Real estate platforms will increasingly become full stack, providing end to end products and services, to homeseekers for their multiple needs at multiple stages of the homebuying journey. Technology brings transparency which in turn helps building trust and real estate platforms will increasingly use tech to be the trustworthy partner of property buyers. Further, it will increasingly become a seamless, opti-channel and experiential process for investors. There is also likely to be huge demand for bespoke research, content and visualization solutions from real estate portals.
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