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Piramal Realty makes a foray into Value Housing Segment

Piramal Realty makes a foray into Value Housing Segment

Piramal Realty, the real estate development arm of the Piramal Group, has announced its foray into the Value Housing Segment, with an investment of Rs. 1500 crores at Piramal Vaikunth, Thane. This first of its kind project by Piramal Realty would be a part of the larger township in Thane with a development potential of around 2 million sq. ft. The newly launched Cluster 3 will offer 1, 1.5 and 2 BHK apartments with access to premium amenities starting at 350 sq. ft. carpet area at Rs. 60 lacs.
Strategically located in the heart of Thane, this project will set a new benchmark in quality living by giving an opportunity to its residents to be a part of a premium development at delightful prices. The project also features an ISKCON temple complex spread across 2.75 acres.
Commenting on the launch, Anand Piramal, Founder, Piramal Realty said, “With millennials at the helm, we have witnessed an increased traction towards the value segment over the last few quarters. Our foray into this segment is in line with our expansion plans of creating presence across the consumer demand pyramid. With this launch, our aim is to create homes that significantly improve the quality of life for the youth and first-time homebuyers by setting gold standards in customer-centricity, architectural design, quality and safety”. 
The newest launch from Piramal Realty goes beyond bare necessities of practical homes by providing its owners an elevated experience. This project offers a unique blend of amenities along with biophilic aesthetics that include elements of natural habitats. In addition to the larger project’s common amenities, some of the Cluster 3 specific amenities would comprise of swimming pool, toddler’s play area, library, hobby area, indoor games room and gymnasium.
Piramal Vaikunth is a world-class residential complex, designed for community living, spread over 32 acres in Thane. The project partners with leading firms such as Chicago-based architectural firm, HOK; London-based structural & services engineers, BuroHappold; vertical transportation partners, Lerch Bates; design architects, DSP Design; US-based project managers, Turner Construction Company; and traffic consultants, Systra MVA Consulting.
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