JSW Steel has begun the roll-out of JSW Radiance, a steel color-coated product range in high-gloss feature with multiple variants. JSW Radiance with various variants with an option to choose among properties like Anti-microbial, anti-graffiti, anti-dust, anti-static & cool Roof system. JSW Radiance can also be custom offered with more than one of the above properties in a coil. With major key end use benefits, JSW radiance is suitable for diverse applications ranging from warehousing, appliances, cold storage, hospitals, etc.
JSW Steel expects a larger play in the Specialty Coil coating business. Color coated coils with properties like anti-microbial & anti-dust has opened new opportunities for the product segment to grow in India within the new normal.
For the warehousing segment, JSW Radiance is offered with Cool Roof properties. Based on colour & shades chosen, Cool Roof property of JSW Radiance ensures lower temperature inside the shed as compared to outside. Warehousing is the highest volume generator for this segment and has witnessed escalating growth over the last few years as warehousing needs grew following the growth of ecommerce industry in India. JSW Steel also sees new growth opportunity in appliances, cold storage, hospitals and interior panels applications for JSW Radiance as demand for variants like anti-microbial products is growing with health & safety becoming a priority for consumers. For these emerging categories, JSW Radiance has been launched with Anti-Microbial & Anti Dust properties. The special Anti-microbial coating provides health security by inhibiting the growth of harmful bacteria in a cost-effective way throughout the product’s service life.
According to Jayant Acharya, Director of Marketing, Commercial & Corporate Strategy at JSW Steel, “Increased consumer awareness of health and wellness-consciousness is fuelling industries to make a shift in their focus on product development. These shifts are visible in Urban as well as Rural markets. Customers are looking at customized offerings that address their specific needs. Emerging needs vary from having dust free roofs to a roof which keeps the inside cooler. With state of the art paint systems, it is possible to customize and offer these benefits. It opens new demand for specialised steel products like JSW Radiance which offers a distinct benefit for customers on account of customisation with new paint systems.”
