Godrej in JV with GreyOrange for distribution of PPTL solution in India
GreyOrange, a multinational robotics company that designs, manufactures and deploys advanced systems for automation at warehouses, distribution and fulfilment centres, has entered into an exclusive partnership with Godrej & Boyce Mfg Co. As part of this collaboration, Godrej Storage Solutions, a business unit of Godrej & Boyce Mfg Co Ltd, will exclusively market and distribute one of GreyOrange’s proprietary warehouse automation solutions – the Pick-Put-To-Light (PPTL) system in India. With this strategic partnership, GreyOrange aims to tap into the growing demand for entry-level warehouse automation solutions and take its robust systems to more customers in the country.
Speaking of the partnership, Yaduvendra Singh, Global Head and Vice President, Sales, Marketing and Solutions Group, GreyOrange said, “Fueled by the growth in sectors such as manufacturing, automotive, retail and FMCG in India, the supply chain and logistics industry is expected to see an unprecedented demand for automation. We always look for strategic partnerships to take the best of our advanced technologies to customers across verticals and solve real business problems. Godrej Storage Solutions is the leading player in the warehousing space with vast reach and network, and is an ideal partner to help us expand our customer base in India. We are confident of a successful partnership and plan to explore other geographies for a similar business model based on our success in India. We are very excited.”
GreyOrange PPTL solution is a proprietary light-based guiding system for accurate and efficient pick, put-away or sorting processes designed for fast-moving and complex warehouses to help companies eliminate operational inefficiencies, enhance productivity and improve the overall supply chain efficiency. PPTL system, a modular architecture with true scalability, is cost-effective system that ensures a high return on investment for the business.
Commenting on this, A M Visvanathan, Executive Vice President & Business Head, Godrej & Boyce Mfg Co Ltd, “The importance of efficient “fulfillment” is growing by the day, and as a result the role of warehouses is rapidly evolving from a place of mere storage to a nerve center for value addition and efficient fulfillment. Technology will play a key role in supporting this transition, and Grey Orange is one of those companies at the forefront of this revolution. This partnership between Godrej & Boyce- Storage Solutions Business & GreyOrange therefore brings with it all the possibilities envisaged in this changing environment, and we are excited about the prospects ahead.”
As part of the exclusive partnership, Godrej Storage Solutions will be the sole distributor of GreyOrange’s PPTL solution in the country and GreyOrange will provide required technical support to the customer. While both GreyOrange and Godrej Storage Solutions will market this solution, the latter will be solely responsible for sales, pricing, delivery and customer support.
Leveraging Godrej Storage Solutions’ vast reach and brand equity in the industry, GreyOrange aims to tap into sectors like FMCG, Retail, Automotive, e-Commerce, Logistics & Healthcare for this solution.
GreyOrange’s key customers in India include e-commerce market leaders such as Flipkart, Myntra, Jabong and PepperFry; and logistics companies such as Aramex, DTDC, Delhivery, and Gojavas.