04.37 PM (Wed): Zoomlion, ElectroMech join hand to tap infrastructure boom in India

Bangalore, Nov, 23 (EPC News): In line with its globalization plans, China based Zoomlion announced its plans to establish a strategic alliance with India`s largest industrial crane manufacturer ElectroMech, to manufacture and sell tower cranes in India. This announcement was made today at EXCON, the largest construction equipment and technology exhibition of South Asia. This latest alliance comes soon after its acquisition of CIFA, Italy and the topless tower crane technology of JOST, Germany. 

``Chinese enterprises must accomplish localization first in order to go global, the more localized we are, the more globalized we become,`` Zhan Chunxin, Chairman and CEO of Zoomlion said.

The aim of this strategic alliance is for Zoomlion and ElectroMech to work together in order to effectively and successfully address the opportunities presented by the Indian market. This strategic alliance aims to combine the advanced technology and manufacturing expertise of Zoomlion with ElectroMech’s strong base in India and its strengths in sales and service to provide top class Zoomlion tower cranes to the Indian market.

Commenting on the cooperation with Zoomlion, Tushar Mehendale, Managing Director, ElectroMech said, ``We are extremely excited to partner with a global leader like Zoomlion. With this collaboration, we look at strengthening our market position by extending our product portfolio to offer total solutions to our customers.``

``Over the past few years, India has consistently ranked amongst the world`s fastest-growing economies having an average annual GDP growth rate in excess of 8%. India is on the cusp of increased infrastructural spending and the recent 5 year plan envisages spend in excess of US $1 trillion. The strategic alliance between Zoomlion and ElectroMech aims to tap this infrastructural boom,`` Mehendale added.